BEIJING – Alibaba Singles Day sale is about to turn 10 years old, and while it gets harder each year to top the mouth-dropping sales numbers and spare-no-costs entertainment and production values associated with the event, the tech giant has revealed that this year’s festival will go more global, and more omnichannel.
“Now it’s not only a festival for online, a festival for Chinese people, it’s for the whole world,” said Alibaba Group chief executive officer Daniel Zhang. Recently named successor to chairman and co-founder Jack Ma, Zhang was speaking at a press conference here to kick off the shopping event.
This year’s Singles’ Day sales will involve Lazada, the Southeast Asian ecommerce platform majority-owned by Alibaba Group, for the first time, and offer deals in Australia, Canada, the U.S., Hong Kong, Taiwan, and Singapore.
Pre-ordering for Singles Day deals starts from Saturday and goes until Nov. 11. On Saturday, TMall is hosting its “See Now, Buy Now” fashion show that will be broadcast live on ten platforms in China, allowing viewers to directly place orders as they view the runway.
Last year, the total gross merchandise value for the Singles Day sale was $25.3 billion, over five times the $5 billion in online sales