The annual two-day CEO Summit convened in New York on Monday with a robust lineup of speakers. From courting the Millennial to sustainability to the genesis of a brand, topics ranged wide and deep. Here, highlights from the first day.
Neiman’s Getting ‘Emotional’
Geoffroy van Raemdonck, chief executive officer of the Neiman Marcus Group kicked off the Summit: “As a leader of a large retail group, I think a lot about do we need to romance our customers again. Do we need to do something different to win their hearts. Have our customers fallen out of love with us.…We need to go back to the magic of emotions — the magic of experiences. It’s been eight months for me as the new leader of the Neiman Marcus Group. We have not become “lost in transaction.” We aim to leverage the assets that we have to drive what I call “the Neiman Marcus Group transformation. The transformation of Neiman Marcus is about scaling love. It’s about taking that emotion which technology now allows us to scale and we are going to scale it in three different ways,” including leveraging technology to personalize communications with customers, arming sales associates with information to help them