Automobili Lamborghini, Swinger International Sign RTW Licensing Agreement

MILAN — Automobili Lamborghini has signed a licensing agreement with Swinger International for the development, production and distribution of the luxury car company’s men’s wear line that was first launched in 2014.
The first fruits of the collaboration between the two companies will be unveiled with a presentation hosted in Florence on Jan. 10 during Pitti Uomo to present the Automobili Lamborghini fall 2019 collection.
According to Katia Bassi, chief marketing officer and board member of Automobili Lamborghini, the collections developed in collaboration with Swinger International will be “representative of the DNA of our super sports car.”
Along with operating the Genny women’s fashion label, Swinger International already produces and distributes under license the collections of Versace Jeans Couture and Cavalli Class.
“For the Group I lead, it is a great honor to have the opportunity to collaborate with Automobili Lamborghini, an iconic and prestigious company representative of Made in Italy quality,” said Swinger International president Mathias Facchini. “I am sure that together, thanks to our production and distribution structure, we will be able to seize new and important opportunities.”

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