More ‘Fake Vans’

Vans’ Old Skool sneakers are so cool that it seems everybody wants to wear them — or make them. Earlier this month, Vans filed a lawsuit against Primark, the Irish-based fast-fashion retailer, for copying two of its trademark sneakers. One of those sneakers was the Old Skool shoe. Then last week, Vans filed a similar lawsuit against Target for a similar violation — of the same shoe. But the footwear and apparel company, owned by parent VF Corp., was not flattered. In the latest case, Vans is suing Target Corp. for trademark infringement and unfair competition. The Camella Lace Up Sneaker, which is part of its Wild Fable line, is available on the mass merchant’s web site for $15. A considerable discount compared with the authentic Vans Old Skool, which retail for around $60 a pair. To the untrained eye, the Camella sneaker looks a lot like Vans’ Old Skool shoe — both are in black with white side stripes. Vans alleges that the overall shape and silhouette are knockoffs, too. Vans also said — much like the Primark case — that the look-alike products are confusing to consumers; some shoppers have even started referring to the Target version as “fake

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